Insights into the 6 Key Themes of Summer

Southern Cross Austereo Research have been spending time in 2013 conducting a lot of generic research for their clients.

They recently started an external e-newsletter to send out to clients and agencies that are interested in receiving regular sales/consumer/market research.

SCA have kindly allowed us to share this data with you.

In the below slides they take a look at all things summer and outline 6 key themes (what people think, feel and do) and how different types of businesses can take advantage of these.

We'll continue to share more of these insights on Radio Today.