Holidays versus media habits

We all have them, funnily enough – so do your listeners.

Some of us, as do they, also happen to have –  kids.

So what happens to your listeners, when they go on school holidays?

Do their media habits change?

The guys at SCA Research posed that question and a whole lot more. If you also happen to be a Media Mum or Dad, then you will relate to this insight.

The good news for Radio from SCA’s sample – despite not having to do the school run, it is still the number one media before 9am.

The Small print – keep in mind the results are based on a survey that  was conducted by Southern Cross Austereo using it's online panel nationally. They secured 1710 completes, either way it's still good to get an idea of what our listeners get up too.

.