Radio Ratings: 7HO now #1 FM overall and Breakfast, ABC Hobart still market leader

Assistant Editor
7HO's Sarah, Mick and Matt are now #1 on FM Breakfast

Grant Broadcasters-owned 7HO FM is the #1 FM station in Hobart, with 19.0% of People 10+ (+1.3) indicating they listened to it most as of the latest Xtra Insights ratings survey.

The station now sits only behind ABC Radio Hobart on AM, which continues to dominate with 21.2% (+2.8) overall among People 10+.

7HO grew as closest FM rival Hit100.9 remained flat in the survey with a 16.4% (-0.3) of respondents indicating they listened to it most.

Significantly, 7HO’s Sarah, Mick and Matt rose to 17.7% (+0.7) on Breakfast, going ahead of  Jimmy and Nath on Hit100.9 who are now on 17.3% (-0.1).

“This result is what we have all worked hard to achieve over the past 12 months,” said executive GM of Tasmanian Broadcasters Tim Holder.

“A better programming strategy, stronger on-air execution and unswerving commitment to Hobart and Southern Tasmania is central to our success.”

It was a strong book for triple j as well, growing to a solid third place on the FM band with 15.1% (+2.8) off the back of their yearly free concert the One Night Stand which was held in St Helens, Tasmania in September.

Those numbers translated into good gains for Brekky team Ben and Liam too, who rose to 14.9% (+2.2).

 As with Xtra Insights other regional surveys, the results do not produce a traditional share figure, but rather on the stations listened to most.

“Hobart is a highly competitive radio market and the survey results provide valuable feedback to stations so they can keep improving their offerings,” said Commercial Radio Australia chief executive Joan Warner.

Hobart’s radio stations serve a population of more than 228,000 people aged 10 and over.

Xtra Insights conducted the latest survey with 1,200 respondents from 17 September to 6 October.

Hobart is the 77th regional survey to be released since Commercial Radio Australia introduced a new system for regional radio ratings which allowed smaller radio markets to undertake more regular, reliable and cost-effective audience measurement.

7HO

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Alex
16 Oct 2018 - 12:40 pm

triple J beats Triple M Wow !

Bill
16 Oct 2018 - 2:51 pm

An excellent result for 7HO indeed, but the question has to be asked…how are SCA letting this happen? Almost all of their competitive markets they’re loosing to the “3rd wheel”.

Triple Your Music
16 Oct 2018 - 3:23 pm

Great gains in afternoons and drive by triple J.
Is triple M Hobart a profitable business??

Triple H FM
16 Oct 2018 - 7:23 pm

Calling a radio station in Hobart Triple M is so wrong and hilarious at the same time.

Not SCA
17 Oct 2018 - 10:49 am

Really sucks to be SCA this week.

3rd wheel?
18 Oct 2018 - 6:55 am

@bill, if you can call the second largest holder of radio license area’s the third wheel… what does that make MM or NE or ARN? Go count them, you’ll need your fingers and toes. And maybe a calculator for when you run out.

On the topic. Did SCAs networking just wake a sleeping giant?

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