Radio Ratings: SCA retains first and second place overall in Mackay Survey #1

Former Assistant Editor

Ratings survey #1 results for Mackay for 2018 are in, and Southern Cross Austereo has claimed a dominant victory.

Hit100.3 Mackay & The Whitsundays edged out stablemates Triple M Mackay by just 0.7 points, to take top spot as the most listened to station for People 10+.

Hit Mackay retained the #1 rank despite falling -2.1 points to 22.8% in the survey period (April 30 – May 19), with Triple M steady at 22.1%.

Risers in the market included 4MK and Star 101.9 who rose to 9.3% (+2.5) and 12.6% (+2.7) points respectively.

The 10-17 age bracket saw the most dramatic movement, with Hit remaining top despite losing -15.5 points, and Triple M gaining +10.8 and Star 101.9 also rising +7.8.

Breakfast ratings reflected the overall result, with Hit’s Johnno and Rach remaining the most listened to show with 23.2% of the market, ahead of Triple M on 21.2%, ABC Tropical North with 15.2%  and Star on 12.6% respectively.

The survey was conducted by Xtra Isights, and is Mackay’s third radio survey in three years.

The region is the second regional survey to be released in 2018 after Geraldton, and results from Shepparton’s survey will be released next month.

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