Harvey Norman comes to the crease
Fairfax Radio Network has announced Harvey Norman as the exclusive naming rights sponsor of it's 2014/15 summer cricket broadcast.
The Harvey Norman cricket partnership includes Fairfax Radio Network’s News Talk stations 2UE, 3AW, 4BC and 6PR, as well as new digital radio station, Fairfax NTS (News Talk Sport). The deal includes integration, cross platform marketing, on air credits, commercials and print ads in Fairfax’s Sydney Morning Herald and The Age.
It’s year two of Fairfax Radio Network’s, five year broadcast deal. This season, they will broadcast the four Test matches (Australia vs India), all One Day Internationals, Big Bash League (BBL) and International T20 matches. The Network's cricket coverage will begin with the Australia vs South Africa International T20 match on 5th November 2014.
“Fairfax Radio Network’s cricket audience of more than 1.3 million people is a great fit for Harvey Norman,” Harvey Norman Executive Director David Ackery said. “Australians are passionate about their cricket and after such a great season of cricket last summer, we expect everyone to get behind our team this summer and be avid listeners of Fairfax Radio’s great commentator line-up. Harvey Norman is pleased to be part of Australian cricket.”
Fairfax Radio Network's National Sales Director, Nick Randall said: “Our cricket coverage will be even bigger and better this season, with new additions to our expert commentary team who provide the best live calls and insights which makes our network a true cricket destination. We are delighted to welcome Harvey Norman as our cricket naming rights sponsor with a unique integrated partnership across Fairfax’s suite of assets. We are looking forward to another successful summer of cricket coverage.”