Hamish and Andy
With the successful launch of hit107 and the start of a new breakfast show in Adelaide, what now for Southern Cross Austereo?
Rolling out the HIT brand across the country seems to be a natural next move. Head of Content Craig Bruce has told us that it’s not on the radar and Adelaide shouldn’t be seen as a ‘test drive’ for the 2Day network.
Let’s take him at face value for the time being. Any ratings improvement in the final two surveys of the year may see SCA bring forward any ‘nebulous’ plans for a Hit rollout.
Putting Adelaide to one side, there remains one elephant in the SCA room: the ever popular Hamish and Andy. They had everyone laughing at the ACRAs with their list of ‘demands’ to do a breakfast slot in 2015.
But maybe there’s a bit more to their rumour ‘piss take’ at the radio industry’s ‘night of nights’.
At last week’s launch of the hit107 in Adelaide, I asked SCA Head of Content Craig Bruce about Hamish and Andy and whether we might see them slip back into a national drive role (or maybe breakfast on 2Day fm).
“Obviously we want them on our roster next year and we’re working through what that will look like in 2015. I’m really hopeful that you’ll hear them on the Today network; with our Southern Cross Austereo stations”.
“Hopefully we’ll have some news on that front in the next couple of weeks”.
Craig hasn’t given a lot away. He wouldn’t.
But it’s clear those negotiations are progressing well and may be nearing a conclusion. Locking in Hamish and Andy and potentially rolling out the Hit brand would certainly give SCA the boost it needs.