Make that Three in a Row
Survey 3 on the Gold Coast has been released today with Hot Tomato the leading station in the market for the third consecutive survey.
Hot Tomato have increased their lead to 13.8% and sits in the #1 position. GoldFM #2 with 12.4% and SeaFM is also up half a point on 11.3% in #3.
While Hot Tomato have had an increase in 25-39’s, it is SEA FM who take out the demo this round with an 18.3% with HT 16.6. Hot Tomato lead 40-54’s by a mile ahead of Gold FM. Survey #3 see’s HT up 1.3 points to 22.7%. Overall Hot Tomato dominates 25-54’s. SeaFM is Number 1 under 40.
Looking at the dayparts. While Gold FM lost a little ground, they have the number 1 Breakfast show on the Gold Coast. Gold a 13.6% with Hot Tomato second with a 12.9 slice – are they in striking distance? SeaFM had a good result, up .8 to pull into third spot with a 9.6.
Gold FM also takes mornings but other dayparts things start to move around. While down a touch Hot Tomato continues to dominate Afternoons and Drive. This book SeaFM had the biggest increase with Hamish & Andy up 1.3 points but it wasn’t enough to take out Hot Tomato yet, who have 16.6% versus SeaFM’s even 14%.
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