Gold FM just on top in Gold Coast survey 2
The second survey for 2013 on the Gold Coast has been released.
See the results here.
Gold FM were the big winners in this result, going up 1.1 to land on 16.2% and only 0.1 in front of SCA sister station Sea FM. They also increased share at breakfast, with Richard, Bridge and Spida going up 0.6 but remain 2nd in the market. They have, however, extended their gap over Hot Tomato in the breakfast daypart (now 4.1).
Gold would be pleased with the 40-54 figures, going up 3.8 and now #1 in that demo. They also had good increases across all shifts – 0.8 mornings, 1.7 arvos, 1.9 drive and 1.0 at night.
Over at Sea FM, they slipped slightly to 16.1% but remain clear winners under 40. Galey, Matt & Charli remain the #1 breakfast show on the Gold Coast, down from 16.4% to 16.3%.
Although Hot Tomato are celebrating their 10th birthday today, they won't be too happy with this result.
Down 1.7 10+ and still #3. They lost share in all dayparts – 1.8 at breakfast, 1.1 in mornings, 1.6 in arvos, 3.5 in drive and 2.3 at night.
Hot Tomato lost their #1 40-54 position to Gold FM. They went down 5.6 in that demo to be on 20.7 and #2.
triple j remain 4th on the Gold Coast, down 0.7 to 8.2%.
See what SCA Gold Coast Content Director Andrew Very had to see about the result – click here
Here are the press releases :-