Fox CD Adrian Brine chats station culture and listener habits with Craig Bruce on Game Changers

Former Assistant Editor

Adrian Brine recently topped Radio Today‘s list of the most influential content directors in Aussie metro FM radio, and currently holds the #1 Breakfast and Drive shows in Melbourne.

The Fox FM CD features on the latest episode of Craig Bruce‘s Game Changers: Radio.

He chats about his success at Fox, and delves into the intricacies of listener habits with commercial radio.

The success of shows like Hamish & Andy and Matt & Jo over so many years on the Hit Network “builds really strong brand equity, and that lasts for a long time”.

“I feel like we’re still riding that wave of that success… because you ingrain in people those habits.

“When a show changes or moves to another station, there’s such a lag before we start to see that correct.”

On the “A-listers” he surrounds himself with, Adrian notes, “It’s about building the confidence to retain those people in the building.”

He also credits the importance of building a great culture to the success of a radio station.

Listen below:

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23 Jun 2018 - 9:23 am

I thought this was all about those behind the mic?!

Corey Kay
23 Jun 2018 - 1:16 pm

I remember my introduction to Adrian years ago.
At time to me he was an unknown holding a golf stick (a prop for his point and analogy) presenting to a room full of high ego high performancers in our company.

From that moment he was someone I made sure I got to know. He demonstrated that day a new breed or way of leading.

No chest beating. A humble and open presence that truly connects with those he would work with. All with a conviction and strength of character to lead his team.

Great acknowledgment to be showcased on podcast.

Big fan
23 Jun 2018 - 2:07 pm

Love Adrian’s approach. Focus on the people first and foremost. Ensure they’re looked after, respected and recognised. This is Richard Branson’s approach too in leadership… tops stuff

24 Jun 2018 - 10:04 am

Adrian seems to be one of the shining lights amongst the new crop of CD’s but FOX has been virtually Number 1 and the Most listened to station for a long long time. Since Matt & Jo or before then even ? Back in the 90’s maybe ? Good interview he understands radio, people and the history by the sounds of it.


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