Fox CD Adrian Brine chats station culture and listener habits with Craig Bruce on Game Changers
Adrian Brine recently topped Radio Today‘s list of the most influential content directors in Aussie metro FM radio, and currently holds the #1 Breakfast and Drive shows in Melbourne.
He chats about his success at Fox, and delves into the intricacies of listener habits with commercial radio.
The success of shows like Hamish & Andy and Matt & Jo over so many years on the Hit Network “builds really strong brand equity, and that lasts for a long time”.
“I feel like we’re still riding that wave of that success… because you ingrain in people those habits.
“When a show changes or moves to another station, there’s such a lag before we start to see that correct.”
On the “A-listers” he surrounds himself with, Adrian notes, “It’s about building the confidence to retain those people in the building.”
He also credits the importance of building a great culture to the success of a radio station.