First Taste: Nova 100’s Chrissie Sam & Browny TVC
Nova Entertainment are ramping up their push for Nova 100 with a new TVC for Chrissie, Sam & Browny hitting screens from Sunday. Here’s your first taste.
Melbourne has to be one of the most “radio” marketed spots in the county with every network gunning for a slice of the action. NE’s TVC follows their outdoor, print and digital push for Chrissie Swan, Sam Pang & Jonathan Brown.
Tony Thomas, NOVA Entertainment Chief Marketing & Digital Officer said, “Chrissie, Sam & Browny have quickly and successfully established themselves in the Melbourne radio market. We wanted to create a TVC that showcased their strong chemistry, sense of humour and genuine love of Melbourne in a simple and entertaining way.”
Comparing Survey 8 2015 to Survey 4 from this week, since launching as Nova 100’s new breakfast show, the team have increased their cumulative audience to 441k and have grown by 1.1 share points to 6.4%.