First Break back for 2013
Commercial Radio Australia have today announced that entries are now open for First Break, an initiative to discover and support the next big thing in Aussie music.
Now in its second year, Radio and The Mushroom Group will support the eventual winner for 12 months. This will include touring, marketing and airtime.
It's not surprising that Michael Gudinski, Head of The Mushroom Group, is working with CRA on this, as he is an extremely enthusiastic supporter of Australian music.
“As a long term fan and champion of local music, I’m really proud to be backing First Break again in 2013. It’s great that commercial radio is pushing upcoming Australian artists, and we think the partnership between commercial radio and Mushroom is the perfect match for any artist that has reached a certain point but really wants to take off,” Gudinski said.
CRA CEO, Joan Warner says…
“Commercial radio airplay allows artists to make a big impression on the Australian music landscape. By providing ongoing support on air, as well as nurturing our winner across a broad range of areas off air, it will give them a genuine chance of forging a long and successful career."
Judges will include PD's, MD's and Mushroom representatives.
Winner of First Break last year, Iluka (below), is touring the east coast to launch her ‘Glory Days’ EP.
Iluka said: “The support that First Break has provided has given me such a clear direction. From recording, to making videos, to getting the music out there… these guys have been there before, and launched artists, and it’s really helped”.