Fairfax Cricket Marketing Blitz

Staff Writer

With Fairfax Radio Network’s 2014/2015 summer of cricket set to be its biggest yet, the network has launched a massive marketing campaign.

It includes national print, digital and broadcast to promote its ball-by-ball summer of cricket broadcast coverage across its News Talk stations.

Developed by the network, it headlines with “Commentary with bite”, “Opinions and opinionated” and “We’ve picked our team for the summer” to promote cricket coverage on 2UE, 3AW, 4BC and 6PR.

Fairfax Radio Network National Sales Director Nick Randall said: “Our network’s summer of cricket is set to be bigger and better than 2013/2014. Our talented commentary team will bring listeners the cricket they want, while advertisers will be able to reach a captivated local and national audience.”

“Cricket is undoubtedly Australia’s biggest sport over summer, and Fairfax Radio Network celebrates this heritage and tradition by bringing listeners the most comprehensive cricket coverage.”

The Network expert commentary team is now bolstered by new additions: Australian cricket superstar Glenn McGrath, fastbowler Carl Rackemann, and all-rounder Tom Moody. The trio join Ian Chappell, Dean Jones, Damien Fleming, Greg Matthews, John Emburey and Mickey Arthur, as well as Bruce Eva and Tim Lane, to make up Fairfax Radio Network’s commentary team.

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