Fairfax appoint Sydney Sales Director

Staff Writer

Tony Wilkinson has been appointed to the role of Sydney Sales Director for 2UE and the Fairfax Radio Network.

He was most recently Commercial Director – Sport & Sponsorship for Southern Cross Austereo but is no stranger to Fairfax as he has been consulting to the network since August last year.

2UE GM Chris Parker said: “Last year after extensive audience research, we announced significant on-air changes at 2UE with a brand new presenter line-up. We have built a team of presenters that better reflects our audience and puts them at the heart of everything we do. We have enjoyed a strong start to the year and having a sales executive the calibre of Tony join the team will really strengthen our sales offer."

Fairfax Radio Network National Sales Director Nick Randall said: “I’m very pleased to add another highly talented media executive to our sales leadership team. Tony has had an amazing career and I look forward to seeing his passion, commercial acumen and talent for leadership in action. With Paul Price heading our Sydney direct sales team and Stacey Skaro heading the Sydney agency team, I believe we have the right people in place to take advantage of the profound changes we have made to our on-air line-up.

“Early indications are good with the signing of NAB as the first sponsor of 2UE’s new Breakfast program with John Stanley and Garry Linnell, which is a strong vote of confidence in the new 2UE. Across all of our stations we are seeing positive market sentiment to the many changes that we have made.”

Tony said of his new job: "The Fairfax Radio Network is an exciting business and the amount of positive change both on and off the air represents a fantastic opportunity for marketers in 2014. Today I feel very privileged to lead the sales effort for Fairfax Radio Sydney into the next phase of our future.”

Find out more about Tony on LinkedIn.

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