ex-dmg exec moves to TEN

Staff Writer

Back in August we told you that dmg's Chief Digital Officer, Rebekah Horne had resigned to become CEO of a digital start-up venture in the US.

Horne, who launched MySpace in Australia prior to joining dmg, was to continue as a strategic advisor to dmg radio.

She is now going to be the new chief digital officer at TEN.

Ten's chief executive James Warburton says:

"We have made significant progress with our digital media business over the past 12 months and Rebekah will play a key role in accelerating our growth in that area"

Horne has her focus on on-demand television and live streaming for Network Ten.

"I don't think this industry has met viewers' expectations. The broadcast industry is in a position where it has to transform and it will transform."

"It's about making sure you have the right content, the technology is scalable and flexible, and you have the rights to exploit the programming."

"Audiences are fragmenting and have more choice than ever before. It's a very competitive space in terms of the cost of content production."

"But the interesting thing in this country is that the vast majority of viewing takes place on a conventional television set, partly because we haven't had the technology other markets have had, but therein lies the opportunity. Trying to build a new user experience around a very traditional model is an exciting opportunity."

Read more in The Australian here.

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