dmg is new player in online music streaming

Staff Writer

Last night we told you that dmg were making "an exciting national announcement" today. Well here it is…..

dmg australia are becoming a player in the online music streaming space announcing a joint venture with 'Rdio'.

This service already competes with others like Spotify, Pandora and various local start-ups.

What is 'Rdio' ? Some quick facts from their website….

  • Rdio was launched 2 years ago
  • Was founded by Janus Friis, one of the creators of Skype
  • Rdio is a digital music service allowing people to discover, listen to, and share music
  • On-demand access to over 15 million songs
  • Connects people with music and makes it easy to search for and instantly play any song, album, artist or playlist without hearing any ads
  • Discover what friends, people with similar tastes, recording artists and more are listening to in real-time and share across Twitter and Facebook
  • Build a digital music collection that’s available everywhere – on the web, in-home or in-car, on an iPad or smartphone, and even offline
  • Available in more than a dozen countries all over the world

It costs $8.90 a month for unlimited web streaming on your desktop. If you want to take Rdio mobile too it sets you back an extra $4 a month.

dmg radio australia's CEO, Cathy O'Connor, said…

“This ground breaking partnership demonstrates the changing face of dmg Radio as the media landscape evolves. 35% of our listeners use streaming music services and we’re committed to evolving to meet their changing behaviours, be that via broadcast, digital and mobile platforms. Rdio brings a strong global track record in developing leading edge technology to the partnership and we were particularly impressed with the social elements of the service, around the discovery and sharing of music.”

Drew Larner, CEO of Rdio, said…

“We’re very excited to join forces with dmg Radio to jointly grow Rdio in Australia. dmg Radio has a strong history of innovation in an increasingly fluid broadcast environment and is passionate about delivering quality music programming to their listeners.  We believe this is a perfect union of broadcast and technology co-existing to create a better experience for everyone in the ecosystem.”

This partnership will allow dmg to reach people in a new social way, by getting announcers to share their favourite music.

We wonder if archived on-air content could also be included, allowing users to make their own radio station filled with the music they like and dmg content from across the country.

See more about Rdio here

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