Duncan Campbell on KIIS 101.1: ““I don’t think you will see the station improve next round”

The pressure is on for ARN, we talk to Duncan Campbell about the results for the network around the country – some came as a surprise.

Did Duncan see it coming for 97.3 in Brisbane ? “I’m not even going to attempt to explain it”.

While ARN lost their lead in Brisbane, Adelaide was a different story regaining the top spot: “We made some mistakes in Adelaide. I said we would be back at number 1”.

But the news is not so good again for KIIS 101.1 in Melbourne, down this round and Duncan confirming  “I don’t think you will see the station improve next round”.

We talk about how KIIS is trying to define its point of difference in the Melbourne breakfast space beyond gotcha calls – Meshel Laurie has taken a more deliberate and edgy point of view on topics: “She is opinionated without being offensive”.

How does Duncan approach an “Oh Shit!” moment, when things don’t go to plan with survey and strategy behind the results? 


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