CRA launches ‘RadioConnects’

Staff Writer

Commercial Radio Australia have launched a new website called

The website is designed to illustrate case studies on the best use of commercial radio advertising for media agencies and clients.

CRA CEO Joan Warner said that the website provides a great source of successful case studies; “This website will become a useful information resource for advertisers and media buyers alike as it showcases real Australian solutions and success stories,”

The case studies outline a number of campaigns across all categories, and provide information on target markets, objectives and results. They include both metropolitan and regional markets.

“In this highly competitive market, radio must fight hard for every advertising dollar. This case study website, coupled with the power of radio to cut through, and its cost effectiveness, will all assist in delivering the message that radio should be an integral part of any advertising mix" commented Warner.

The website is live now at, and it requires you to register to access the case studies.

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