CRA joins Xperi in developing next generation car radio experience
Commercial Radio Australia is the latest broadcast radio partner to join Xperi in developing the next generation of automotive radio experiences.
Xperi’s All In Media division is a global leader in broadcast systems and smartphone apps and has a long history of working with the Australian radio industry, having recently supported the development of the RadioApp’s new Alexa skill.
The new partnership will see CRA’s RadioApp utilised to provide Australian commercial and public service radio content for Xperi’s DTS Connected Radio platform.
This new integration will allow the refining of system operations, support on-going global automotive field testing and product development of hybrid radio, and validate listener experience.
“Commercial Radio Australia has a long history of innovation and embracing new technology to serve the needs of their members and the Australian radio audience,” said Xperi GM Automotive Jeff Jury.
“This is evidenced by their coordinated launch of DAB+, the leadership in creating RadioApp and their recent development of the industry-wide Alexa skill.
“We are extremely pleased that CRA, with the support of our All in Media team, have joined Xperi in our efforts to ensure broadcast radio has a vibrant future in connected cars.”
DTS Connected Radio uses an IP connection installed in a vehicle to deliver an innovated digital experiences, pairing broadcast programming with IP-delivered content.
DTS brings together metadata including on-air radio program and talent info, artist and song data, station contact info and more to enhance the in-car experience.
“This work will allow us to test ways to combine both broadcasting and internet technologies to deliver richer content and a better in-car radio experience for listeners,” said Commercial Radio Australia CEO Joan Warner.
“In our role as the national industry body representing Australia’s commercial radio industry, we look forward to working with Xperi on their development of the DTS Connected Radio system.”