Could you spend 20k in 20 minutes?
Friday morning was the big day for KIIS Melbourne’s Matt and Meshel’s ‘Spend $20,000 in 20 minutes on Chapel Street’ tactic.
The winner was able to travel down Melbourne’s famous Chapel Street shopping strip in a rickshaw, visiting as many stores as she could, to spend the 20 grand in the time limit.
The activation included travelling countdown clocks on a truck, screens hitched on the back of two roving followers to countdown the 20 minute timer, and a fake accountant calculating her spending.
Watch the video below.