Coldplay live stream exclusive for SCA
Southern Cross Austereo has secured a Coldplay exclusive.
In what's being touted as an 'Australian media first', the network will stream the band's sold out Sydney concert from the Enmore Theatre next Thursday.
Just how many stations are involved in the broadcast?
Well, the live stream will take over the entire Today and Triple M Networks.
It will air across all 91 SCA radio stations, including digital and will also be available on 90 mobile-optimized websites, 72 smart phone apps and at the dedicated coldplayaustralia.com.au microsite.
The gig will play out across the country and around the globe commercial free.
Southern Cross Austereo Head of Radio Content Craig Bruce said: “We’re thrilled to be partnering with Warner to deliver next-level engagement to millions of Coldplay fans both locally and globally in what will be an Australian media first."
"We’re committing all of our air time to this once in a lifetime opportunity and providing a multitude of ways for audiences to connect with this phenomenal music act.”
SCA will also give listeners the chance to win Coldplay tickets.