Architects design buildings with a solid foundation so they are structurally solid. Your show needs structure so it makes sense to listeners. Without a solid base, each feature lacks ...

Isn’t it amazing how some personalities sound like the show is all about them. It’s inside, full of chatter that makes the audience feel like they are outsiders. And other talent can ...

There is a big difference between being relatable and being relevant. Relevance is defined as having direct bearing on the matter at hand; pertinent.

Sometimes programmers put too much pressure on talent by presenting them with a long list of things they would like changed about the show. This is almost always a mistake. Of course, you want to ...

This is an actual comment from a client station’s (CHR) Facebook page:It’s a simple comment but there are dozens of responses to it.

Radio is hard. Winning at radio is harder. It can be discouraging.Everyone gets down once in awhile.

Matt, Jeremy & Laura are high profile air personalities on Radio Hauraki. Their Auckland-based breakfast show is heard in 14 markets throughout New Zealand.Targeting a primarily male ...

Content Directors: Concentrate on making your station like a mirror… not a sponge.The art of winning friends and influencing people is all about taking an interest in the other ...

The biggest problem with radio’s promotion (and contesting) efforts is the lack of definitive objectives. We launch a campaign and throw it on the air. Even if it sounds good, it may ...

In our phone call, the morning show told me they were disappointed in the show that day. I asked why. Their response: We were unprepared. We had great topics and a lot of things to talk about, ...

It doesn’t matter how how much time you spend massaging the music log. But yes, investing resources on music flow are important.It doesn’t matter how well tested your music library ...

So you want to be a legendary air personality. Great. I want to help you realize your dreams, starting now. But you have to take the first step by answering three questions.

One of the common questions from programmers and talent is the best practices on how to launch a new feature on their radio station. The answer is simple:

If you were programming a music station, you would play some songs more than others. And some songs you won’t play at all. They’re not hits. Or they don’t fit.It’s the ...