iHeartMedia's Guy Zapoleon examines where are we in the music cycle and its effect on radio.
BY Guy Zapoleon 30 Oct 2018
The Music Cycle: The Extremes are here as Doldrums approach – Part One
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BY Tracy Johnson 25 Oct 2018
Three ways to impact ratings by thinking “Outside-In”
Tracy Johnson explains why programmers need to "communicate from a listener's standpoint".
BY Tracy Johnson 18 Oct 2018
All Breaks Are Important, But Not Equal
"It only makes sense to put a bit more emphasis on the higher leverage breaks," writes Tracy Johnson.
BY Eriks Celmins 17 Oct 2018
Insights vs. Facts – the key to winning is knowing the difference!
Eriks Celmins on how insights play a key part in gaining competitive advantage.
BY Eriks Celmins 20 Sep 2018
Bring it on! You’re only as good as your last play
Eriks Celmins debunks the myth of the "invincible" radio show.
BY Tracy Johnson 30 Aug 2018
Tracy Johnson: “If it doesn’t target emotions, it’s a bad hook”
"That first 7 seconds-the hook-is when listeners decide to lean in or tune out."
BY Tracy Johnson 23 Aug 2018
Tracy Johnson: Radio Shows and the Overnight Success myth
Personality radio takes time.
BY Tracy Johnson 10 Aug 2018
How to overcome bad habits and crutches on air
Tracy Johnson examines how to quell your bad on-air habits.
BY Tracy Johnson 20 Jul 2018
Tracy Johnson on the power of personal stories in radio
"Listeners not only care about radio personalities, they love them, as long as the stories are properly told."
BY Tracy Johnson 12 Jul 2018
Tracy Johnson on the importance of branding an on-air feature
"A named, branded feature turns interesting stories into a memorable weapon."
BY Tracy Johnson 4 Jul 2018
Tracy Johnson: How to really get more at work listening
Tracy looks at how to fix declining listening habits at work.
BY Tracy Johnson 26 Jun 2018
Tracy Johnson: 7 Ways to Gain Listener Credibility
"Unless the audience gets to know you, they’ll never like you. And without liking you, they won’t value the relationship enough to become a fan."
BY Tracy Johnson 21 Jun 2018
“Why one day contests can be a big success”: Tracy Johnson on giveaways
It’s hard to think about blowing out all of the prizes in one time-slot on one day, isn’t it?
BY Tracy Johnson 15 Jun 2018
Tracy Johnson: What’s more important, personality or content?
Personality is the hardest part to coach, but can it carry a show without good content?