Eriks Celmins
Co-Founder and Insights Director @ cliizii.com

Eriks Celmins was a foundation member of the team that built and launched NOVA, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.

Eriks Celmins brings a wealth of global experience in talking to media, sport & entertainment audiences, as a long-time research & content consultant.

He runs both in-depth quantitative & qualitative research, including his innovative techniques for participant engagement.

Eriks passionately believes in the power of conversation to build fan relationships. Helping entertainment brands gather Exclusive Insights into the Hearts & Minds of their audience.

Which you can now access on his new social-style, private chat-platform cliizii …

Customer Led Insights? Easy cliizii!

He is also a full Member of AMSRS (Australian Market & Social Research Society).

“I’m always open to exploring creative solutions to research challenges. Reach out to me personally if you want to hash out some ideas, or connect with me on LinkedIn“.


Eriks Celmins's articles

What’s your market DNA ?
With Australia Day still top of mind, it's timely to think about which version of Australia is your target? Because there is more than one, and there are many benefits for content, ...
Radio myth-buster #3
Commercial radio is ignoring potentially successful “hidden formats”! It’s a conspiracy to keep innovative new formats, songs, artists, and talk voices from ever going to air. ...
In The Loop
This has no connection with the very funny movie about British politics! It is about The Loop that drives our actions every minute of every day, conscious and unconscious, and has a major impact ...
Radio myth-buster #2
Don’t listen too closely to your active listeners – they’re too biased! Traditional thinking says focussing too much on your core listeners will lead you down the path of ...
Radio myth-buster #1
Time to put on the beret, overalls and safety-glasses, and blow-up some radio myths. Those musty, dusty, ingrained bits of radio folk-wisdom that have been around forever, but proven to be ...
What’s your obsession?
My first article outlined the 5 Radio Brand Essentials. #3 focussed on how content is the strategy, and #4 on how you need “right-brain” intuition and thinking to create the content. ...
5 essentials for every radio brand
  In this rapidly changing media and general economic environment, I suggest there are 5 key principles for growth over the next 5 years. 1. Think of your radio brand as an app: a smartphone ...