Eriks Celmins
Co-Founder and Insights Director @ cliizii.com

Eriks Celmins was a foundation member of the team that built and launched NOVA, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.

Eriks Celmins brings a wealth of global experience in talking to media, sport & entertainment audiences, as a long-time research & content consultant.

He runs both in-depth quantitative & qualitative research, including his innovative techniques for participant engagement.

Eriks passionately believes in the power of conversation to build fan relationships. Helping entertainment brands gather Exclusive Insights into the Hearts & Minds of their audience.

Which you can now access on his new social-style, private chat-platform cliizii …

Customer Led Insights? Easy cliizii!

He is also a full Member of AMSRS (Australian Market & Social Research Society).

“I’m always open to exploring creative solutions to research challenges. Reach out to me personally if you want to hash out some ideas, or connect with me on LinkedIn“.


Eriks Celmins's articles

Is Talent the New Strategy?
After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be ...
Do Your Fans Think You Rock?
The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more. People's attention spans are short with busy lifestyles, marketing ...
Time to Play SWOT!
It's mid-October, and several major show changes already announced for 2014. This could be the biggest upheaval in the commercial landscape since the Nova launches, especially in Melbourne. ...
Dear Diary …
To a radio person this traditionally says Survey Diary. Where are they placed, where do we send the street team, who's filling them out, will I get one myself (it happens!), will they fall ...
Vision comes alive!
I have long believed that listeners are not just numbers. They are real people, who want to interact with you, and make a difference. So today I’m excited to introduce you to InsiderFocus. ...
Radio myth-buster #4
Tracking!!! Thanks to recent RT poster 'Tracking schmaking' for inspiring this article. There are many myths surrounding tracking, a mystique sometimes promoted by those in the reporting ...
4×4 Programming: The 20 Minute Test
Recent discussions on Radio Today have focussed on how long it takes to make your point, whether it's your ACRA entry (here) or personality content. Edit then edit again, Craig Bruce's #5 ...
Is Radio News Just A Commodity?
News is often in the news. Whether it's the massive downsizing of print media, the potential merging of metro and regional media companies, or the mistakes in identifying the Boston ...