Dan Bradley

Dan Bradley's articles

It’s not a 100% game
Successful brands know that they are not in the 100% game. They know that they do not need everyone to be passionate about them, in fact it’s critical that they don’t try and achieve ...
1+1+1 = ?
Why do listeners choose to listen to a particular radio station? It’s a slightly misleading question, as it can’t be answered accurately without clarifying what daypart or format the ...
How can this be unchallenged?
I have a very strong and consistent view that looking at, and making decisions on the basis of, one-off survey results is an effective way to destroy a radio station. There are few meaningful ...
Will Smooth work?
DMG launch Smoothfm this coming Monday at 7am. There has not been a genuine ‘Soft-AC’ station in Sydney or Melbourne for many years, so the launch will be observed with strong interest by the ...
Great Leaders Win
If you consider the most successful radio executives you have been exposed to throughout your career, often the consideration first is given to their technical skills. For programmers, you might ...
Just ask Arthur
You may have heard about this story in the news last week. It’s a shocker, and has been reported around the world. The story is an interesting lesson in crisis management, I’ll get to ...
Think Small
For many broadcasters the thought of reading a lost dog announcement, or the cancellation of a junior cricket match on the air seems boring and ‘unsexy’. It sounds small. It sounds ...
Absence of Leadership
The world of social media is fraught with danger, both for the media, for brands and the public more generally. Last week, a Wollongong man found himself in trouble after making abusive comments ...
When networking goes wrong
The technology available to enable networking of content is tremendous: it allows stations to run more efficiently, and can often offer a stronger product for the listener. This isn’t to suggest ...
burned you black
  Few issues ignite as much passion as the debate over Australian content on commercial radio, and unfortunately the debate is often superficial. By way of background: the content quotas are ...
Why MTR failed
The ultimate demise of MTR, and the dysfunctional relationship between the joint venture partners – Macquarie Radio and Pacific Star – has been like a freight train recently. Everyone ...
Zag when the others Zig
One of the best books I have read for some time was released late last year. It is called 'Brand like a Rock Star', and is written by Steve Jones who is the Vice-President of Programming ...
Survey one. What fun.
For those who work in a metropolitan station the first survey of each year can be a stressful time. If you get a good result it carries forward into survey two and can provide the foundation for ...
Seize the moment
The good product teams in a radio station have a capacity to identify a highly topical issue that is relevant to their target audience. The great product teams look for ways ...