Authentic Entertainment and SCA continue their partnership

Staff Writer

Authentic Entertainment has signed a new multi-year contract with Southern Cross Austereo.

Their partnership began with the launch of Take 40 on FOX FM in 1984. Over 31 years, MCM Media and now Authentic Entertainment  have produced over 25 different programmes for Southern Cross Austereo.

Authentic will continue to work closely with SCA’s Craig Bruce and Dave Cameron on Authentic’s current brands including Take 40 Australia, Planet Vevo, BOXED IN with Fifi Box and The Drop; along with new programming initiatives which will launch soon.

Authentic Entertainment CEO Tony McGinn said: “Radio is the most responsive and adaptive medium and more relevant today than ever. We are heading into an exciting phase for radio with a wealth of fresh thinking and innovation. I am proud of our partnership with the largest and most successful radio company in Australia and delighted to continue our partnership in the coming years. We love what Southern Cross Austereo is doing across its networks and look forward to contributing to their sustained success and growth.”

Southern Cross Austereo Head of Content Craig Bruce said: “We are thrilled to continue our partnership with Authentic Entertainment, working with their passionate team to deliver more exciting formats and engaging content for radio listeners and music fans across Australia. The stand out shows that Authentic continue to produce form a major part of our schedule and are in step with contributing to our plans to drive the growth of the network in the coming years.”

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