ARN’s CEO Ciaran Davis took the Ice Bucket Challenge in Style
This morning in Sydney, ARN’s CEO Ciaran Davis took the ALS/MND Ice Bucket Challenge following his nomination from Nova Entertainment’s Cathy O’Connor.
There was certainly no shortage of helpful people on hand to make sure he did it right!
“Some of these people, you may recognise. They are going to be fired in the next 5 minutes”, Ciaran said after the first drenching from above, but there was more to come.
"There is ratings and revenue to be won, let’s get on with it.”
Talent from KIIS 1065, WS FM101.7 and The Edge 96.One and almost all Sydney staff were more than willing to help him fulfil this challenge – even Karl Stefanovic brought along a bucket to join in.
ARN has also offered MND Australia a commercial airtime package across all ARN markets to assist them in further raising awareness of MND.
Who did Ciaran nominate?
“Miley Cyrus, Red Foo and Cody Simpson” – all on the bill for their first iHeartradio concert.
The video is worth a watch.