New show on SCA, built for a client
In the world of integrating clients into on-air and online content, Southern Cross Austereo have developed a weekly show in partnership with Nissan.
The client brief…
Client / Product – Nissan Micra
Target – young Australian women
Message – In sync with your city
SCA's solution ?
Give them a 1 hour dedicated national show from 3pm every Friday, in the lead up to Hamish & Andy, called 'The Nissan Micrascope'
The content of the show include the best bits from all Today stations, plus they put each city under the 'micrascope' to find the places to eat, shop and play. Making it good content in the lead up to the weekend for their listeners.
Online plays a big part of the show with many of the local elements discussed shown on their website. They also include exclusive online offers ('Nissan Micra Must Haves') that are only downloadable during the show. See an example from the FOX here
Of the initiative, Southern Cross Austereo National Sales Director, Cathy Thomas said…
“This is a perfect example of how SCA create bespoke ideas that connect with our listeners and in this case Nissan Micra’s customers. We love working with Aegis and Nissan. They believe in our ability and have entrusted us to execute many a successful partnership, this is one of the most exciting given it is seamlessly integrated with our on-air and online content."