A scoop for Nova Entertainment
NOVA Entertainment has partnered with Ben & Jerry’s to create a unique white label radio station Ben & Jerry’s FM. The station has been developed by Nova Entertainment’s CREATE solutions team and is tied into a national spend.
The Ben & Jerry’s FM campaign is supported across multiple platforms, streamed online, via mobile apps along with commercials on the Nova Network with branded content across Nova’s online and social media channels. And to top it off listeners can even land a freezer full of Ben & Jerry’s goodness.
Ben & Jerry’s Country Business Leader Kalli Swait said, “Ben & Jerry's has long had strong links with music – so to have our very own radio station feels like a natural next step for the brand. It's all about enjoying great music with our signature chunks and swirls, coupled with a healthy dose of Ben & Jerry's humour for good measure. We'll be bringing the Chubby Hubby tagline, 'it's a mouthful' to life, quite literally."
Andy Milne, NOVA Entertainment’s Head of CREATE said, “Ben & Jerry’s FM is a creative solution designed to showcase this iconic company and bring the brand to life through branded content that goes beyond traditional airwaves. The white label radio station demonstrates NOVA Entertainment’s ability to leverage our skills in broadcast and content creation beyond our radio brands.”
Ben & Jerry’s FM is the latest collaboration between NOVA Entertainment and the ice cream giant following the success of the national campaigns, Free Cone Day & Chunks For A Change Ice Cream Tour in 2013 and Ben & Jerry’s Random Acts of Kindness in 2012 that culminated with Nova’s Fitzy & Wippa creating own original Ben & Jerry’s flavour in an Australian first.