A new unique outdoor campaign?

A few days ago we told you about an interesting observation by one listener to Nova's Meshel, Tim & Marty (MTM) – see left.

Is this the start of a very unique segment of 'roughly spray painted on the back of roadwork signs' outdoor campaigns ?

Looks like it. Here's another example….

Do APN, oOh! media or Eye know about this ? It's a goldmine !!