A Fortune one cookie has..
The Melbourne marketing budgets have ramped up a notch. This morning FOX FM launched Fifi & Dave’s Million Dollar Fortune Cookie.
As My Kitchen Rules gets ready to hit the TV, FOX FM has partnered with the hit show to give someone a shot at $1,000,000.
The tie in for the launch, has people watching Seven News in Melbourne Sunday night for the lucky numbers and then listening to Fifi & Dave Monday morning.
The full On-Air tactic kicks in Monday morning on the Fox. MKR is on Monday night.