96FM’s New Digs
96FM in Perth finally has a new home. WA Premier Colin Barnett and ARN Chief Executive Tony Kendall joined 96FM’s Carmen & Fitzi for the official opening.
The $3m studio upgrade is the final piece of the puzzle of 96FM since ARN’s acquisition of the station in early 2015. The studio launch comes off the back of key content appointments last month, with Geoff Watts as the station’s Head of Content, and Wayne McLean as Music Director.
ARN’s new home comprises six sound studios, 15 large format LCD screens and full HD video and audio livestreaming. There is a soundlock area built to accommodate live, local performances, and a 30sqm control room utilising the latest and most efficient backup power facilities on the market, ensuring an uninterrupted broadcast.
ARN Commercial Director for Perth, Rick Dalton said the station investment capped off an exciting time for 96FM.
“The launch of the new studios are a great step forward for 96FM, and comes off the back of the launch of the ‘Million Dollar Kick’ promotion working alongside The West Australian and Channel 7, which continues to highlight our strength in delivering not only great content everyday but also initiating innovative multimedia campaigns.”
ARN National Content Director Duncan Campbell said the upgrade was essential.
“This new studio is an important part of our strategy with 96FM, and launching with the best team in place is critical to our success. The appointments of Geoff Watts and Wayne McLean cement the stability and credibility Perth listeners will find with 96FM.”
96FM Head of Content Geoff Watts added that the listeners remained the top priority.
“The new station upgrade effects the clear strategy our team had for 2016 in delivering the most engaging and forward content for Perth listeners, and we’re excited to be able to provide that each day.”