96FM Keeping It ‘Local’
ARN’s 96FM Perth is launching a new local night show for the New Year. Doug Terry is join the network after co-hosting breakfast for the last three years with RadioWest.
“I’ve always been passionate about music and I’m really excited to be joining 96FM, a station with such a rich history in Perth. I can’t wait to be hanging out with you every weeknight, so get pumped Perth it’s going to be awesome.” Said Doug.
Doug’s new night show on 96FM is part of ARN’s ongoing strategy to breathe new life into the heritage station with ARN’s National Content Director Duncan Campbell saying: “Doug is a great talent and I know 96FM’s listeners will love his genuine, fun and down to earth style. Teaming up with Perth’s own Carmen & Fitzi for Breakfast and National KIIS Network’s Hughesy & Kate for the Drive home, Doug’s night show will strengthen 96FM’s offering for the people of Perth, from the moment they wake up through to the very end of their day”.
ARN’s Perth Commercial Director, Rick Dalton, said the inclusion of more local talent and content ensured 96FM would continue to have a compelling offering for advertisers and clients.
“The evolution of 96FM, including the station joining the KIIS Network, has already proved to be very positive for advertisers and clients alike, allowing us to deliver effective and fully integrated national campaign offerings. But we know keeping the strong heritage of 96FM and showcasing great local on-air talent and content is also very important to the station’s ongoing success and growth in the market, so we are excited to have a great local nights show added to the mix at 96FM.”
With that, across the summer break 96FM will have a local drive show, The Summer Rush Home with Dani and Hoggy.
On air from from December 7 until Christmas and then returning after the New Year break until January 8, the show features WA cricketer Brad Hogg and Dani Pola, who was with SCA in Adelaide and Perth.
On the local Drive offering Duncan Campbell said: “It may be a ratings rest period but we know that listening habits really don’t change over the summer break. If anything, fans are actually listening for longer periods of time, so having a fantastic show on air is great news for both our audiences and advertisers.”