400 shows for Chrissie & Jane on Mix
This week saw the return of the majority of the Breakfast Shows in the metropolitan markets in Australia, including Mix 101.1's 'Chrissie & Jane', and today they celebrated their 400th show on Mix.
Chrissie said; "400 shows? Really? I get up so early I can't really remember anything”, whilst Jane added "I never thought we would have made it this far".
The Chrissie & Jane Breakfast Show finished 2013 on a 5.0% share, down from a 6.3% at the same time the previous year, ranking in 5th place of the 6 commercial FM stations in Melbourne.
With new breakfast shows on Nova and Fox for 2014, ARN will be expecting strong growth for the Mix 101.1 show during 2014.
No doubt Chrissie and Jane, and the Mix production team, will be working overtime on the show to ensure they don't miss the opportunity to grab the floating cume that occurs when listeners are displaced as heritage shows change.