110k loving smooth fm’s Festival of Chocolate
NOVA Entertainment hit the sweet spot over the weekend as smooth fm’s Festival of Chocolate saw over 110,000 people flood The Rocks in Sydney.
It’s the second year, which saw ambassador’s Adriano Zumbo and Shangri-La Hotel Sydney’s Anna Polyviou lead the festival. NE reported that the event secured record crowd numbers for a weekend food festival, up 63% on last year’s debut. Over 5000+ photos were posted to Instagram with #smoothchocfest hash tag reaching over 1 million people socially.
Luke Minto, NOVA Entertainment Sydney Station Operations Director said, “We have created a chocolate monster! Our smoothfm brand continues to hit the ‘sweet’ spot for Sydneysiders. The strategy from this success is to extend the smoothfm brand to relevant content that appeals to a huge audience. We are already planning for 2016 and look forward to delivering again for our existing and new partners.”