“Today’s ratings are a really positive result for triple j”: Chris Scaddan
triple j has returned traditionally strong results in the first GfK radio survey of 2018, off the back of its annual Hottest 100 countdown.
There were gains in three of the five major metro markets overall – Sydney (+1.8), Perth (+2.2) and Adelaide (+0.3) – while Melbourne and Brisbane saw minimal losses of -0.6 and -0.4 respectively.
The results look better for triple j in those last three markets when the station’s key 18-24 demographic is taken into account. There were solid climbs in Melbourne (+5.7) putting the station ahead of Nova 100, as well as gains in the youth market in Brisbane (+5.9) and Adelaide (+7.8).
“Today’s ratings are a really positive result for triple j around the five capital cities,” says ABC head of music Chris Scaddan, “showing the ongoing impact of the Hottest 100, with listeners loving the music and happily getting to know triple j’s new presenter line up.”
With triple j Breakfast team Ben and Liam entering their second year, they delivered noteworthy gains in Sydney with a +1.2 increase among People 10+. They also gained +1.0 overall in Perth. Brisbane, Melbourne and Adelaide were not so kind, with small dips of -0.1, -0.7 and -1.1 respectively.
triple j yesterday released new data showing just how many people tuned in to the Hottest 100, and the numbers speak for themselves.
“The ABC’s independent research showing that the Hottest 100 had 3.34 million listeners on January 27, making it arguably the biggest event on Australian radio by a large margin,” said Scaddan.
Despite the date change, a whopping 19% of Australians aged 16 and over tuned in to the countdown. Almost one in three people aged 18-24 and 25-34 listened to the countdown live on Saturday, January 27.
You can view the full Survey One results for 2018 here.