The Year That Was: Everyone Has A Story

We’re looking back on some of the cool stuff we brought you through 2016. Eriks Celmins is Managing Director of Third Wave Media, international consultant for research, strategy and content Eriks covered – Stories or Stats?

Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it’s often difficult to resist the forces of hard data & analytics overpowering the risks, leaps of imagination and Stories needed to produce fresh, innovative content and promotions.

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