Does Being Based in the Market Matter Anymore?

The Em Rusciano Radio Show, with Harley Breen, will have talent not be based in Sydney but from Melbourne. That’s a fact but does it matter?

“Great content is great content, I don’t mind where it comes from”, Hit Network Head of Content  Gemma Fordham told Radio Today.

Sydney’s The Daily Telegraph quoted a SCA spokesperson over the weekend confirming “they will be “commuting” between their home bases in the Victorian capital and Sydney.”

Some talent being based in another market is nothing new, several networks shows already do it in Drive and Nova will be doing the same thing for Mornings and Afternoons; pushing Nova Sydney talent to Melbourne but Breakfast has generally had the main talent based in the market they broadcast from.

Radio Today  quizzed Gemma about how The Em Rusciano Radio Show, with Harley Breen will work:

“The show production will be in Sydney and the talent will be between Sydney and Melb. Great content is great content, I don’t mind where it comes from. As we all know every network has shows with the same fluidity and coming from other markets (and countries at times).”

In Sydney – we are pretty confident all the main Breakfast teams live in the market – take your pick WSFM, smooth, KIIS (outside Kyle’s LA jaunts), 2GB, Triple M.. the list goes on – so does being On-Air not being based in the home market everyday matter any more?