The Edge unveil new music position
From Saturday, The Edge in Sydney will have a new music position.
PD Charlie Fox says, “While the previous tagline of ‘Live Sexy’ described the lifestyle associated with The Edge 96.ONE, the new line ‘Hits that move you’ will better communicate to listeners exactly what they’ll hear on the station."
“The Edge is unique in Australian radio as it is the only commercial station running an Urban format. ‘Hits that move you’ expresses our musical edge and better allows urban music fans to find us.”
The changes comes after an online poll where listeners were asked to choose a format. They wanted a hybrid of urban, pop, dance and R’N’B, so that's what they'll get from this weekend.
Here's the teaser video :-