Is ‘Talking Lifestyle’ dead and buried?
The axe may have fallen on Macquarie Media’s Talking Lifestyle stations in Sydney, Brisbane and Melbourne.
The media giant had already announced an operational review of the format that was brought to 2UE in 2016 and rolled out to 1278 AM Melbourne and 882 AM Brisbane last March.
It was an acknowledgment that the stations had failed to perform to expectations. In the final survey of last year, Talking Lifestyle rated 3.5% in Sydney, 0.3% in Melbourne and 0.5% in Brisbane.
Now it would appear that review has been completed and, as Radio Today speculated, it would seem that Macquarie Media has decided upon a sports format which will be networked into all three cities.
In a leaked memo, Macquarie Media has told staff that it will feature presenters from Melbourne, Sydney and Brisbane and it’s launch will coincide with the Gold Coast Commonwealth Games.
As of March 31st, the Talking Lifestyle format will no longer be heard.