Radio Today
Staff Writer

Survey 7 Results: KIIS back on top in Sydney, while Melbourne turns GOLD

Welcome to survey seven! We’re on the home stretch to the end of the 2017, yet some stations will be hoping that seven is their lucky number. Has the gamble paid off? Let’s find out.

Kyle & Jackie O are firm #1 at breakfast in Sydney (11.1%) after a tie with ARN mates, Jonesy & Amanda in survey six. They carry the station back to #1 FM in Sydney with a +0.9% increase in today’s results. 2GB remains the most listened to station in Sydney though, claiming 11.8% of people 10+. 2Day FM breakfast lost most ground (-0.4%), with Em & Harley at 2.9%. In drive, outgoing KIIS team Hughesy & Kate are the clean favourite on 10.6%

Gold 104.3 replaces smoothfm in Melbourne as the #1 FM stations in the market, only behind 3AW who remain the city’s #1 station. Jo & Lehmo, even if the rumours are true the latter half of Gold’s brekkie team is departing, will be pleased with today’s result. They are the #1 FM breakfast show (+0.7%) overtaking Fox FM.

In Brisbane, FM continues to dominate with little movement in the market. The top five stations are; Nova, Hit, 97.3, Triple M and ABC Radio. There is, however, a new #1 drive show on the AM band. ARN-owned 4KQ is on 6.2% replacing ABC Radio (-0.2%). Nova breakfast continues to thrive (+1.%), finishing the latest survey period on 14.4% – an impressive 3.8% lead on Hit brekkie.

Over in Adelaide, Hit 107 recorded the biggest gain of any station, up +1.8, boosted by a +3.1 increase amongst the 10-17 demographic. AM listeners have once again swung back to FIVEaa who finished with 10.9% of people 10+ with ABC Adelaide losing almost the entire advantage they had in Survey 6 (down -1.2 to 10.4%).

The news of line-up changes in Perth for 2018 has left listeners relatively unfazed, with the #1 stations remaining unchanged. A -1.8 loss by Hit 92.9 appears to be 96FM‘s gain, who were up 1.5 to 10.6% of the 10+ audience. 96FM also made significant ground in the 10-17 demographic, up +3.1.

All the GfK results and number one’s below, to bring you up to speed quickly.

Survey seven for 2017 was conducted by GfK for Commercial Radio Australia between Sunday, October 1 to Saturday, November 4.

Radio Today will continue its rolling coverage, including The Spin and comments from network content directors in our network-by-network analysis, later today.


SYDNEY: KIIS back on top

#1 FM Overall – KIIS 106.5
#1 AM Overall – 2GB
#1 FM Breakfast – KIIS 106.5
#1 AM Breakfast – 2GB
#1 FM Drive – KIIS 1065
#1 AM Drive – 2GB


MELBOURNE: GOLD proves to be the breakfast of champions

#1 FM Overall – GOLD 104.3
#1 AM Overall – 3AW
#1 FM Breakfast – GOLD 104.3
#1 AM Breakfast – 3AW
#1 FM Drive – Fox
#1 AM Drive – 3AW


BRISBANE: 4KQ steals AM drive crown from ABC Radio

#1 FM Overall – Nova
#1 AM Overall – ABC Radio
#1 FM Breakfast – Nova
#1 AM Breakfast – ABC Radio
#1 FM Drive – Nova
#1 AM Drive – 4KQ


ADELAIDE: FIVEaa back on top in AM

#1 FM Overall – Mix 102.3
#1 AM Overall – FIVEaa
#1 FM Breakfast – Mix 102.3
#1 AM Breakfast – ABC Radio
#1 FM Drive – Nova
#1 AM Drive – Fiveaa


PERTH: 6PR holds on to drive crown

#1 FM Overall – Mix
#1 AM Overall – ABC Radio
#1 FM Breakfast – Nova
#1 AM Breakfast – ABC Radio
#1 FM Drive – Nova
#1 AM Drive – 6PR


Do you have any insights and analysis to contribute? Have you spotted a trend everyone should know about? Share your constructive take on today’s results in the comments below.

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Recent comments (4)
nick bartlett
14 Nov 2017 - 9:42 am

To save any further embarrassment for Survey 7 in Sydney should 2DayFM and Talking Lifestyle be included in “Other FM” and Other AM” stations respectively?

Glen
14 Nov 2017 - 11:29 am

At 0.3% in Brisbane I’m not sure Talking Informercials even qualifies as an “other” station. Meanwhile AM music station 4KQ can score over 8%.
Why can’t they see the gap in the Brisbane market? No Smooth FM!!!! Even if they just put an automated Smooth FM playlist on 882AM it would rate better than infomercials..

TL fan
14 Nov 2017 - 3:43 pm

There’s a commercial rationale for Talking Lifestyle. There’s probably some truth to it being more sustainable by carving its own income niche than to compete as it did before (2UE against 2GB). Yet I wonder what it’s long term ability to attract and keep audience is. They’ve expanded into a national network yet it’s clearly a loyal Sydney following of their breakfast programs (weekday and weekend) that maintains any notable audience. They ought to build a separate Melbourne-based breakfast program and test how much they can lift 1278 to similar numbers as Sydney, even if it was to shed a percentage point or two off 3AW (they need not stress, it won’t have any more impact than that). I would also like to see less daily appointment time programming that causes, for example, the non-gardening type to switch off whenever an unappealing segment takes over for long periods (such as at midday when it’s all gardening for an hour when 20 minutes may be all that’s needed to appeal more commonly to the audience). David Prior’s overnight program provides the model for how the station ought to sound 24/7. In my view there’s absolutely nothing you can do to lift 882 – nothing! I somewhat agree with others about 882 Brisbane. Support for 4BC was already too soft for another talk station to appear as well (Brisbane always having been the most music-dominated of the capital cities). But don’t hold your breath waiting for Macquarie to bring back music anywhere. It’s just not their focus anymore, if it ever was.

Not Helpful
14 Nov 2017 - 8:06 pm

Tuned in today to 96 on the way to work which takes about 25 mins hey might catch the new guys or not, 3 songs maybe might of been 2, two traffic updates 1 news bulletin 1 Talk break with a product placement. The rest Adds including for the Tullermarine hwy widening well I think that was it was for, people actually listen to this? Now I suspect they are making up for lost time for the music break that was coming I didn’t stay with it to find out there doesn’t seem to be a strategy other than talking lifestyle.

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