Social Scorecard: Radio’s top social posts this week feat. 2Day FM Breakfast, Collective Noun and The Edge 96.1’s Mike E and Emma

This week’s Social Scorecard top picks come from 2Day FM Breakfast, The Hit Network’s Collective Noun and The Edge 96.1’s Mike E and Emma.

1. 2Day FM Breakfast: “The Black Thunders are back!” (SCA)

What’s there not to love when Grant Denyer is that dedicated to social media that he will stash himself in the boot? Humorous content is one of top five reasons people follow brands or individuals online. Love that the team are using their own style of comedy on socials to rebrand the new line up.

It helps to not only relate to their current demo, but also attracts a new audience and triggers engagement. It demonstrates a well-thought-out strategy and it’s executed to a tee.

The Black Thunders are back! Ed decided to give us a tour around his car and there’s a very surprise feature added to it.. #TopAnswer

A post shared by 2DayFM Breakfast (@2dayfmbreakfast) on Feb 22, 2018 at 11:46am PST

2. The Hit Network’s Collective Noun – ‘Is it possible to ski down a hill standing on giant ice cubes?” (SCA)

I’m #sorrynotsorry but I can’t get enough of these guys. Their content is entertaining, strategic and complements their show. Their online and offline personalities work together and their brand tone is spot on.

Their clips use their own brand-aligned humour which helps them stay memorable, making it easier to connect with their listeners/followers and helps them define their personality. They also generate content that’s appropriate for each platform – Facebook is best for entertaining content clips.

Week in, week out they are one of my favourite standouts to watch. My advice is to everyone else is to get inspired! Figure out how you can reproduce your own unique style of content that aligns with your show or brand.

3. The Edge 96.1’s Mike E and Emma: “It’s honesty segment time” (ARN)

One of the few shows aside for Fitzy and Wippa that understands the value in live social media, particularly Q&A style segments. Radio is a live medium so why on earth some shows don’t utilise all the live social media tools available is beyond me! Harsh, but only speaking the truth guys.

Your audience loves to engage directly with you – the team have generated a targeted and fun conversation with them. The Q&A has remained on their Facebook page which is a smart move as it will have a longer shelf life than a Twitter chat. This would have also boosted their engagement and strengthened their overall brand. I’d love to see more of this type of content across everyone else’s socials. Well done to Mitchell and the team!

https://www.facebook.com/mikeeandemma/videos/1806589396058081/

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Social Scorecard is compiled exclusively for Radio Today by Jess Frangelli.