Singles Report: Cross-genre Hailee Steinfeld collab, ZAYN and Sia duet make a play for commercial
Radio has some tough choices to make this week after a number of surefire hits get their official service to commercial.
‘Let Me Go’, a collaborative effort between Hailee Steinfeld and Alesso, featuring Florida Georgia Line and watt, is a well-crafted pop hit that is tipped to lead the additions at radio this week. The release follows Steinfeld’s prior success with Grey on ‘Starving’ ft. Zedd (#5 Hot 100) and ‘Most girls’ (#12).
The other choice (and it’s a good one) is ZAYN’s latest cut ‘Dusk Till Dawn’ featuring Sia. If that wasn’t enough, the new Sam Smith will also turn heads across radio. The formula hasn’t changed, and that’s a good thing because Sam’s got another hit on the way. Of course, what’s likely to happen is that radio will add all three.
Furthermore, it’s hard to deny Wyclef Jean’s new ‘What Happened To Love’ is catchy (and funny), while the George Michael posthumous release ‘Fantasy’ ticks enough boxes to be a viable commercial radio favourite.
Last week’s Most Added was a hotly contested space. Initially it looked like the competition was between Guy Sebastian’s ‘High On Me’ and Taylor Swift’s ‘…Ready For It?’ That soon changed after a flurry of last minute additions came through for U2’s ‘You’re The Best Thing About Me’.
It managed to sneak past Sebastian with over 70 adds across every major network including Nova, Triple M Regional and Hit Regional. Along with the above, Maroon 5 cleaned up the rest of radio with ‘What Lovers Do’ ft. SZA following the early additions it received two weeks ago.
While last week saw all radio spins charts dominated by Taylor, it’s not that clear cut this time around. While she still has the unyielding love of Nova, it’s P!NK who sits atop Hit’s Spins chart with ‘What About Us’, which remains at #1 on the TMN Hot 100, and Jonas Blue’s ‘Mama’ that’s the clear favourite on KIIS.
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