SCA’s The Studio offers BRANDSOUND in partnership with Veritonic

Assistant Editor

Southern Cross Austereo‘s client creative services team The Studio will now offer world-class audio logos for brands through new service BRANDSOUND.

The new offering is made possible via an exclusive new partnership with global leaders in audio benchmarking Veritonic.

The partnership sees The Studio’s reputation for audio creativity join with Veritonic’s unique ability to test and benchmark audio assets.

“In an increasingly audio-connected world, many brands are realising the importance of having a consistent audio approach to capitalise on the increasing time people are spending with audio,” said SCA national head of radio sales Nikki Rooke.

“What we’re able to offer with BRANDSOUND is an emotional match to a brand’s visual assets. This means greater attribution of any advertising assets back to the brand, increasing brand fame and fluency across platforms.”

BRANDSOUND uses artificial intelligence referencing millions of data points provided by Veritonic, with audience panel testing from SCA’s pool of almost 400,000 respondents.

“This has been a conscious effort from The Studio at SCA to create a world-class audio branding offering,” said SCA’s national head of creativity Matt Dickson.

“We use a mix of psychology, creativity, data, and insights to position brands precisely in the new world of audio.

New content, platforms and offerings have increased audio consumption right across Australia, with Smart speaker usage also climbing quickly. The time for brands to enter the audio space is now.”

BRANDSOUND is available to be presented by request upon contacting The Studio at SCA.

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