Aussie content to now be available across PodcastOne’s global platform
In a move made possible by a growing partnership between PodcastOne‘s US and Australian arms, original Aussie content will now be available across PodcastOne’s global app and website.
Southern Cross Austereo’s PodcastOne library of content will be feature on PodcastOne’s global platform, and also be available globally on Apple Podcasts, Google Home and Amazon Alexa.
US listeners will now have access to popular Aussie podcasts including Hamish & Andy, Mark Howard’s The Howie Games and The Moment, Mark Pesce’s award-winning The Next Billion Seconds, Rosie Waterland’s My Mum Says My Memoir Is a Lie, Tiff Hall and Cass Dunn’s Crappy to Happy, Christian Hull’s Complete Drivel, Mark Bouris’s The Mentor, Dr. Nikki Goldstein’s Sex’n Life and Adam Shand podcasts – Adam Shand At Large, The Trials of the Vampire and UnderState: Lucille Butterworth.
“We’ve built a premium lineup of domestic titles and PodcastOne has seen the calibre and success of our Aussie podcasts. Now, they will have them front and centre for the American audience as well,” said head of PodcastOne Australia Grant Tothill.
“This is a sensational opportunity to not only showcase the world-class content PodcastOne Australia is producing but engage an entirely new audience for our podcast creators. We’re equally excited to be now bringing all the PodcastOne titles to Australian audiences as well.”
A recent study by PwC found podcast listening in Australia continues to grow, while a recently SCA insights study discovered that 87% of Aussie podcasts listeners tuned in to an
original podcast in the past month.
“Looking at PodcastOne Australia’s total downloads, Australian podcasts makes up 95% of listening,” said Tothill.
“We have worked closely with PodcastOne Australia over the past 18 months to expand our premium global brand, while incorporating localized content for the Australian market,” said Norman Pattiz, Chairman and CEO of PodcastOne.
“It has proven successful. Plus, we now have some additional great content to add to our worldwide distribution channels.”