SCA’s in-house client services team The Studio expands into TVCs
Southern Cross Austereo‘s in-house client creative services team The Studio has begun producing TVC campaigns for partner OVO.
The latest 30-second commercial is the third ad created for OVO, and pitches the company’s new 100GB prepaid Broadband Plan, as SCA’s The Studio moves beyond just radio advertising.
“The overall results from these campaigns have been really outstanding,” said OVO head of marketing Melissa Jones.
“Over the December/January period we saw a 60% increase compared to average sales over same time last year for our Mobile for kids product – which exceeded the 25 to 30% we were expecting.
“We’re confident that the creative contributed significantly to those results.”
The new campaign is now on air, and has also been rolled out across the Hit and Triple M Networks, as well as across SCA’s regional TV network.
“Our position in market as Australia’s leading audio innovator is well known, but this work with OVO signals a turn to a more comprehensive multi-platform approach for SCA’s clients,” added head of The Studio Luke Parsons.
“We’re uniquely situated now as a publisher to not only provide unrivalled reach for clients but also produce creative completely in-house, from initial concept through to the final product, be that an audio or visual campaign.”
“Our production capabilities exceed that of our competitors and now even rival some of Sydney’s more established creative and production houses.”
The latest TVC is available to view here.