SCA senior management changes

Southern Cross Austereo have this afternoon announced Jeremy Simpson as Sydney General Manager with responsibility for 2Day FM and Triple M. He has most recently been SCA's National Sales Director, and prior to that spent ten years with Southern Cross Media leading their radio and television sales teams nationally.

Jeremy Simpson commented – 'There already exists an excellent culture of openness and cooperation across the company as well as a burning desire to develop the best possible content and ideas by investing in the best talent in the business – both on and off the air'

Jeremy's replacement as National Sales Director for SCA is Cathy Thomas, who is currently Director of Radio Sales and has been with the business for 18 years.

'My focus will be on establishing one unified sales offer that embraces assets across metro and regional radio, regional TV and digital with the remarkable ability to reach 95% of Australians' – said Cathy.

Presumably an immediate task for both will be ensure the relationships with key advertisers and agencies are smoothed over following what has been a difficult three months since the now infamous Kyle incident. Whilst it is debatable as to whether the incident will have a negative impact on ratings, it has certainly provided an upturn in revenue for DMG and ARN.

In an internal staff memo Rhys Holleran and Guy Dobson commented –  'critical to our business, Jeremy and Cathy's appointments will ensure our continued success as market leaders'.

Both appointments are effective immediately.