SCA leading the way with female talent development
Many industry observers have bemoaned the lack of quality females on air in recent years, especially in major metro markets.
It’s a problem that Southern Cross Austereo have tackled head-on, especially since the arrival of Hit Network head of content Gemma Fordham.
Since Fordham’s appointment to her current position in 2016, there’s been an increased emphasis on female talent across both SCA metro networks Hit and Triple M.
Superstars like Kate Langbroek, Fifi Box and Carrie Bickmore have continued to show their experience and quality in major timeslots.
Given Hit Network is skewed towards a female audience, strong female hosts will always help to draw their target demo.
SCA have also heavily invested in and new up and coming female talent, with the likes of Ash London (2DayFM Breakfast), Those Two Girls (Early Mornings), Abby Coleman (Hit105 Breakfast), Heidi Anderson (Hit92.9 Breakfast), Tanya Hennessey (Weekend Breakfast), Zoe Norton Lodge (The Chaser on Triple M Summer Breakfast), Jess Eva (Moonman In The Morning) all featuring prominently.
With Those Two Girls filling in on Hit Network National Summer Breakfast over the recent break, it might not be long before we see an all-female Breakfast or Drive show on SCA, especially in the wake of Nine’s new Today show lineup.