Radio Ratings: KIIS 106.5’s Kyle & Jackie O return to double digits, crowned #1 FM on Brekky

Staff Writer

Welcome to the sixth GfK metro radio survey results of 2018.

Radio Today will bring you the big talking points, headlines, and top takeaways from each metro market; Sydney, Brisbane, Melbourne, Adelaide and Perth – as the results come to hand.

Keep checking back here for all the #1s and GfK ratings cards from 9:30am.

We will also continue our rolling ratings coverage throughout the day, with DAB+ ratings and The Spin, and of course, you can check out the latest results in The Mother of All Radio Battles between SCA’s 2DayFM Sydney and ARN’s KIIS FM Melbourne.

Radio Today will also bring you comprehensive analysis of the results in each city over the next five days.

Survey #6 for 2018 was conducted by GfK for Commercial Radio Australia between Sunday, August 19 to Saturday, September 22.


SYDNEY: KIIS 106.5’s Kyle & Jackie O return to double-digits and #1 FM Breakfast show

  • Kyle & Jackie O’s tenure at #2 on FM Breakfast didn’t last long, they’re back to #1 FM and double-digits
  • The biggest gain in Survey #6 was 2GB (+1.3) in People 10+, with Alan Jones claiming a solid rise in Breakfast (+2.2%)
  • WSFM experienced this book’s largest loss (-1.3) in People 10+, likely influenced in part by Jonesy & Amanda’s dip (-1.0)
  • 2DayFM was steady overall with a small gain in Breakfast (+0.3), but SCA’s best-performing stations remain their genuine CHR stations.
  • Nova’s ‘Greatest Hits Workday’ is down in Sydney, Adelaide and Melbourne
  • It was a relatively flat book for AM, with little movement for Macquarie Sports Radio, 2CH, ABC Sydney and Radio National

#1 FM Overall – WSFM
#1 AM Overall – 2GB
#1 FM Breakfast – KIIS 106.5: Kyle & Jackie O
#1 AM Breakfast – 2GB: Alan Jones
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive – 2GB: Ben Fordham  


MELBOURNE: 3AW and smoothfm continue their market leading positions

  • The biggest gain in Survey #6 was ABC Melbourne (+1.0) in People 10+, with Jacinta Parsons and Sami Shah claiming a rise to double-digits Breakfast (+1.5)
  • Unfortunately, Aunty’s Radio National is on the receiving end of this book’s biggest loss (-0.9) in People 10+ as its Breakfast show with Fran Kelly dipped
  • Ben & Liam have helped triple j make a nice gain this book, with the Breakfast show and station  seeing a rise (+0.4) in one of Australia’s most competitive markets and just .1% behind KIIS 101.1’s Jase & PJ
  • KIIS FM’s Will & Woody dropped audience share in Melbourne (-1.1), Sydney (-0.5), Brisbane (-0.4), Adelaide (-1.1) but up slightly in Perth (+0.3)
  • Other big movers in the Drive slot were Triple M’s Kennedy Molloy who jumped impressively in their home market (+1.9), and Fox FM’s Hughesy & Kate who copped a decent hit (-1.5)

#1 FM Overall – smoothfm
#1 AM Overall – 3AW
#1 FM Breakfast – Fox FM: Fifi, Fev & Byron
#1 AM Breakfast – 3AW: Ross & John
#1 FM Drive – Fox: Hughesy & Kate
#1 AM Drive – 3AW: Tom Elliott


BRISBANE: Nova back on top as ABC Brisbane claims #1 for AM Drive

  • Nova returns to the summit in style in Survey #6, with a big gain in People 10+ (+1.2) to rise above rivals Hit, Triple M and 93.7FM
  • ARN’s 97.3FM and SCA’s Triple M Brisbane were the big losers, falling in People 10+ as well as copping hits on Breakfast and Drive
  • Hit105’s Stav, Abby & Matt solidified their lead on FM Breakfast, rising to 13.4% share of listening (+0.3), with Nova its nearest competitor with 11.9% (+0.1)
  • Kate, Tim & Marty rose impressively on Drive, up to a whopping 15.7% share of listening (+1.7)
  • On the AM band, ABC Brisbane’s Steve Austin takes top spot on Drive, as they remained steady while closest rival 4KQ’s Nick Michaels copped a downward turn (-1.1)

#1 FM Overall –  Nova
#1 AM Overall – 4KQ
#1 FM Breakfast – Hit: Stav, Abby & Matt
#1 AM Breakfast – ABC: Craig Zonca and Rebecca Levingston
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive – ABC: Steve Austin


ADELAIDE: Mix 102.3’s Jodie & Soda and FIVEaa’s David & Will continue #1 streak

  • Despite holding its market-leading position, Mix 102.3 had the biggest downturn among People 10+ in Survey #6 (-1.5). Nova’s book was almost as bad, falling to a share of 8.8% (-1.1)
  • ABC Adelaide was the biggest winner among People 10+ (+1.5), making up solid ground on dominant AM station FIVEaa. It also grew in Breakfast (+0.9) and Drive (+2.0)
  • Breakfast saw some predictable results, with Mix 102.3’s Jodie & Soda, and FIVEaa’s Rowey & Bicks maintaining their respective streaks at #1 on FM and AM respectively
  • Triple M Perth was the only commercial FM station not to fall in People 10+, Breakfast or Drive, managing to buck the trend of its rivals Mix, Nova and Hit who each fell across all three metrics

#1 FM Overall – Mix
#1 AM Overall – FIVEaa
#1 FM Breakfast – Mix: Jodie & Soda
#1 AM Breakfast – FIVEaa: David & Will
#1 FM Drive – Mix: Will & Woody
#1 AM Drive – FIVEaa: Rowey & Bicks


PERTH: Mix 94.5 topples Nova in People 10+, ABC return to #1 AM in Breakfast

  • Mix94.5 regains top spot over Nova for People 10+ across both AM and FM, rising to a 14.1% share of listening (+0.4)
  • Nova 93.7’s Nathan, Nat & Shaun on 14.5% (-0.4) and Kate, Tim & Marty on 15.2 (-0.2) remain #1 in Breakfast and Drive respectively
  • 6PR’s Steve Mills & Basil Zemplas copped a big hit on AM Breakfast (-1.0), falling behind ABC Perth’s Peter Bell and Paula Kruger (+0.4)
  • Despite falling on Breakfast, 6PR rose above the ABC on Drive, with a swing to Oliver Peterson (+1.4)

#1 FM Overall – Mix
#1 AM Overall – ABC
#1 FM Breakfast – Nova: Nathan, Nat & Shaun
#1 AM Breakfast – ABC: Peter Bell and Paula Kruger
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive – 6PR: Oliver Peterson

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Recent comments (20)
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Anon
4 Oct 2018 - 10:41 am

I find it astonishing 2GB can’t rate a mention in the Sydney analysis.

The station has just recorded it’s biggest result in many years and again is number one.

Alan Jones is rating 19% yet Kyle and Jackie as good as they are get the headline for reaching double figures. I can’t remember the last time Jones rated 19%

Ray Hadley has topped 20% for goodness sake.

Why are 2GB’s achievements continually ignored?

Andrew
4 Oct 2018 - 12:15 pm

Will Will and Woody last? ARN in Melbourne is pretty bad overall….

Also Anon
4 Oct 2018 - 12:34 pm

@anon What else can you say about an AM station that has continuously won every single survey year after year after year.

The other argument to be made is that no other station in Sydney is doing what 2GB is doing. Who wants to discuss something that’s literally not going to change.

The real sport is in FM.

Ben
4 Oct 2018 - 1:22 pm

Anon remember Alan Jones and 2Gb have no real competition only the ABC.
Kyle and Jackie and Fitzy and Wippa have several under 45 competitors.

BT
4 Oct 2018 - 1:23 pm

Is that 3 or 4 down books for Will and Woody ? Not a great trend.

The Wolf
4 Oct 2018 - 1:28 pm

Well said Anon.

Bob
4 Oct 2018 - 1:51 pm

@Anon –

Not sure what you mean about there being no mention of 2GB…

How about the second line of the Sydney analysis:

“The biggest gain in Survey #6 was 2GB (+1.3) in People 10+, with Alan Jones claiming a solid rise in Breakfast (+2.2%)”

Anon
4 Oct 2018 - 1:56 pm

Guys what I mean when I say not rate a mention is the focus of the story.

Yes there is a line there, however the Alan Jones ratings are at their highest in 10 years! Ray Hadley’s ratings are the second highest he has EVER recorded and the story contains one single line.

Yet Kyle and Jackie, as wonderful as double figures are get the headline.

The 2GB performance over the last 3 surveys has been remarkable yet the industry seems blind to it.

Scott Thomson
4 Oct 2018 - 2:39 pm

There is one big reason why Will and Woody are unsuccessful – they appear to have no clue or interest about the music they are playing

Yesterday I heard one of them say that they will be playing “another pumping great track soon”. Terrible stuff.

The main reason the Nova drive show is successful is because Blackwell knows how to create a vibe around the music and how to sell it. Kyle does the same thing.

TSL wins
4 Oct 2018 - 2:45 pm

@Anon 10:41.

Cume vs TSL. A lot of GB’s audience don’t even know how to change the frequency of their wireless sets (my mother included!) let alone those new fangled DAB radio thingys. GB always wins on TSL. Kyle is lucky if he gets more than 15 minutes out of his audience, but there are a lot more of them.

Anon
4 Oct 2018 - 3:04 pm

Will and Woody are despo for a show anchor I reckon. Why don’t they give their panel op Mic a go?

Anon
4 Oct 2018 - 4:14 pm

@Anon:

Few things in play re: 2GB. Firstly, talkback in general will always have higher TSL than any music-based station. Successful talkback even more so. Couple with the fact that 2GB’s listeners are all older or genuinely old, and you have a recipe for insane TSL. Their cume is bolstered by the fact that they have 37% 65+ and almost 18% 55-64 (most of which would assumedly be at the older end, given their 40-54 number is only 8.8%)

Apart from that, FM has significantly more listeners than AM, FM commanding over 50% of listening; AM commanding around 30%. But when 2GB is really the only station that most people listen to (half of AM listeners), what else is there to say?

Imagine an FM station that commanded consistent 20-25% shares for a decade or more, whilst the others piddled around in 7-12%.

Overall, FM is simply the more exciting battle, is listened to by many more people, and the writing about FM is more relevant to a larger majority of people, as those who listen to AM are overwhelmingly older (feel free to check the numbers if you don’t believe me). I don’t know what the cumes are for GB and the other AM stations, but I would suggest they’re a fair bit lower than the FMs given the marked difference in TSL, so overall there’s far fewer listeners of AM than FM.

So even though they have a large share percentage, and are #1 – I don’t think they’re really the station that should dominate the wrap-ups as inevitable those who work in AM think they should.

Stephen
4 Oct 2018 - 4:32 pm

I hope there’s a raft of op ed pieces about how great Jacinta and Sami are doing on ABC Melbourne given everyone was so keen to kick them when they were down.

Matt
4 Oct 2018 - 5:15 pm

RE: TSL wins

Not an accurate argument… and arguably right, by so little! 2GB dominates – The End.

Difference in latest survey is only 23,000 GB Breakfast get 498k vs K&J 521k

Yet 8.8 share difference.

So GB has aloooooooot of listeners and they listen for a looooooong time. They win. TSL and Share and are pretty much even on cume.

Amateur radio nerd
4 Oct 2018 - 7:11 pm

Will and Woody can’t announce tracks because they are different for different markets, the will and woody/ Kyle and jackie/ Jase & PJ arvo – evening just doesn’t work in my mind on 97.3fm in brisbane. I suppose the national shows are easier to sell to advertisers though rather than doing local shows on the ugly step children of the kiis network?

My 2 cents
4 Oct 2018 - 9:29 pm

Re comment that Will and Woody don’t connect with the music – yes, music is a massive part of any FM music based format but in the book end day parts it’s mainly driven by the talent, not the music. It’s not a jock shift

Darren Moss
5 Oct 2018 - 6:34 am

Perhaps a female co-host could help unlock more chemistry from Will and Woody. They’ve got a good vibe.

Anon
5 Oct 2018 - 9:43 pm

@radio nerd 973 has the #2 nights so whilst it may not work for you, it’s obvuously working for some.

Mike
8 Oct 2018 - 8:43 am

Anon Will and Woody are just desperate.

ANONOMOUS
8 Oct 2018 - 9:43 am

As Michael Bodey said via Twitter “ The radio ratings share figure usually referenced is a function of average audience (per qtr hour) and time spent listening. Jones and Hadley dominate this because they have an older-skewing audience….“ Jones and Hadley and their AW counterparts don’t have ANY competition only the ABC for all the lefties. The younger skewing FM stations have plenty of competition. NO ONE UNDER 65 listens to AM RADIO anymore.

Jobs

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