Radio Ratings: SCA claim victory across the board in Newcastle, #1 and #2 in Breakfast
Southern Cross Austereo has had a number of big wins in Newcastle for the first round of ratings of 2018.
The network claimed #1 and #2 in the Breakfast segment, with KOFM’s Tanya & Steve holding strong to remain on top (up +1.3 to claim 19.1% of the market) and Hit 106.9’s new line-up of Nick, Jess & Simon claiming an impressive +4.9 point gain to 14.6%.
Other improvements among People 10+ were made by triple j (up +2.9 to 12.2%) and veteran Novacastrian broadcaster 105.3 NEWFM (up +1.4 to 9.4%).
But it was the Drive session that saw the biggest shift, with Newcastle listeners swinging towards the new Kennedy Molloy show in a big way – jumping +6.2 to 18.4% of the audience. But it wasn’t enough to knock KOFM off the top drive spot, with Hamish & Andy replacements Hughesy & Kate claiming 21% (up +2 compared to the last survey of 2017).
“To say I’m happy with today’s results would be a massive understatement! This is a result for the ages here in Newy, in fact I can’t remember a result as good as this for these 2 brands,” SCA Newcastle group content director Mike Byrne told Radio Today.
“For Tanya and Steve to not only dominate breakfast as they have for years, but to increase their share is incredible. For Hit 106.9’s new breakfast team Nick, Jess and Simon to put on almost 5 percent is just out of this world.
“Both KOFM and Hit dominate all dayparts, and all demos under 65 and we’ve made our listeners super fans of both stations with Time Spent Listening increasing dramatically. We were confident we had the strategy right and the execution has been pinpoint accurate, but it’s the hard work from the entire team that has given us these results. I couldn’t be prouder.”